VIII. Reviews & Attracting repeat business
Reviews from guests can make or break your Airbnb business. Positive reviews increase your visibility and encourage more reservations. Negative reviews do exactly the opposite.
It is difficult to come back from a series of bad reviews, but it is possible. It takes a lot of hard work, commitment, and attention to detail.
From your first guest, your overarching goal should always be that five star review at the end of each guest’s trip.