VIII. Reviews & Attracting repeat business
Reviews from guests can make or break your Airbnb business. Positive reviews increase your visibility and encourage more reservations. Negative reviews do exactly the opposite.
It is difficult to come back from a series of bad reviews, but it is possible. It takes a lot of hard work, commitment, and attention to detail.
From your first guest, your overarching goal should always be that five star review at the end of each guest’s trip.
You have to be prepared for a bad review. There are some people who simply will not give a five-star review unless they were blown away. There are other people who are just hunting for a refund.
You should always review your guests. Reviews show Airbnb that you are a committed host and are a requirement for Superhost status. Reviews also help other hosts in deciding whether to host a guest.
Repeat business can be a reliable source of income, especially on off-season months.